No matter how busy life seems, there's always time to visit Starbucks. With the price of therapy increasing to hundreds of dollars per session, a $4.20 drink doesn't seem all that expensive. So here I am in Starbucks spending $4.20 for my therapy session. As I look around at the other customers, I realize that I am not the only one who buys into the "Starbucks Therapy"
The coffee drink doesn't do much for my problems but it feels good to be in the presence of people who like to pretend just as much as I do. Starbucks is like the new country club, except the fact that there is no membership fee and if you're not a prestigious member of the community or own a substantial amount of real estate they still somehow manage to remember your name.
I think that Starbucks has figured out the secret to marketing. They realized that everyone wants to feel like a "regular". They play the "Name Game". When I am standing in line and I get up to the counter and the barista knows that I want a Grande, Iced, White Chocolate Mocha, it makes me feel warm inside after I've been dealing with such a cold, cold world. Even without owning stock, the customers feel like they have a vested interest in the company.
Why spend the extra money for coffee? Because you pay for the experience not the coffee
1 comments:
I think that your amazing and the words are written to perfection. Good Luck.
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